Auto brands become dark horses - soaring sales

Introduction: From the sales rankings of all subdivided models in August, it can be seen that most self-owned brands still rely on the contribution of SUVs, but as long as the analysis of the kingpin configuration models, you can find the changes.

In the National Day Golden Week, its own brand achieved "anti-day" growth, with a growth rate of up to 30%. It is intriguing that supporting the self-owned brand leap forward is not just an SUV model. At the same time, the improvement of the overall quality of self-owned brand models has also begun to give some enthusiasm to the self-owned brands in the joint venture brand models.

Before October Golden Week, the traditional off-season in July and August has become a hurdle that the auto market cannot avoid every year. However, the data of the China Association of Automobile Association in August this year is surprising. Even more surprising is that the performance of self-owned brands is obviously more competitive than in previous years. In August, the passenger car market completed a total of 1,795,500 sales, a year-on-year increase of 11.90 percent, a year-on-year increase of 26.34 percent, a slight increase over July's 26.26 percent.

Moreover, in the top ten SUVs, their own brands occupied six seats, and Haval H2 even squeezed Nissan Xunchi out of the top ten. The CS75, which was regarded by Changan Automobile as a key strategic model, also successfully topped the top 10 with 15,000 vehicles, ranking eighth. In terms of MPV, Wuling Hongguang still holds No.1 with 4.54 million units. Of course, the top ten in the car market are still unable to see their own brands. It is undeniable that in the field of cars, independent brands still have a long way to go. However, it can be seen that the sales volume of Geely Dorsett, Chery Arrizo 5, and Changan Yidong has all broken ten thousand yuan, and it is no accident that these models have sold more than 10,000 yuan per month. Among the top ten independent cars, Geely Vision and Roewe 360 ​​have shown year-on-year sales growth. Among them, Roewe sold more than 5,000 vehicles in August 360, which was a year-on-year increase of 150%. The annual sales volume is likely to exceed 80,000 vehicles.

If we say that the overall market's growth rate of around 25% in August has made people wonder about the off-season auto market, the performance of self-owned brand passenger cars is even more impressive: it has set a 30% year-on-year growth rate in the market. On the proportion of more than 40%. Statistics from the National Federation of Associations show that in the traditional off-season from July to August, the independent brand actually doubled the sales growth of 10 automakers. Among the companies with the most significant growth performances, Guangzhou Automobile Transmission and Transportation Co., Ltd. experienced a year-on-year increase of 103% in July and August, SAIC Passenger Vehicles increased 101% year-on-year in August, and in particular Roewe's brand growth rate reached 205%. General Motors Chuanqi Automotive Sales Co., Ltd. General Manager Xiao Yong pointed out that the goal of Chuanxi is to exceed 1 million units in sales by 2020.

The strong sales during the off-season can certainly explain the progress of self-owned brand models. More importantly, self-owned brands have begun to gain a certain reputation in terms of safety and failure rate. In recent years, the collision score of independent brands on C-NCAP has been increasing. In 2016 C-NCAP's third batch of crash test reports, Geely Boyue received the highest five-star rating. In last year's C-NCAP crash test results, several "popular" self-owned brand models, including BYD S7, Chery Ariza 3, Great Wall Haval H2, and Gili Berry, all achieved five-star results.