On December 12, 2014, the first
Fast and
Shell brand image store in China was completed and officially put into operation in Chengdu. The co-branded image store is jointly constructed by Shaanxi Fast Automotive Transmission Group ("Farst") and Shell (China) Co., Ltd. ("Shell" for short), using both brand logos and focusing on distribution of Fast Speed Boxes for sale of special oil dealer stores. This is also a solid step forward in the joint development of the two companies' strategic partnerships in the domestic aftermarket. Mr. Yan Jianbo, General Manager of Shaanxi Fast Automotive Transmission Group Co., Ltd., Mr. Yu Xu, General Manager of Sales Company of Shaanxi Fast Automotive Transmission Group Co., Ltd., and Mr. Shen Jian, General Manager of Lubricating Oil Business of Shell (China) Co., Ltd. China and Hong Kong Ms. Huang Aixi, General Manager of Shell (Shanghai) Technology Co., Ltd., and General Manager Yin Feng, General Manager of OEM Sales of Shell (China) Co., Ltd., and senior leaders of both parties attended the opening ceremony.
Shell China (China) Co., Ltd. Lubricant Business Mr. Shen Jian, General Manager of China and Hong Kong Speeches
At the opening ceremony, Mr. Yan Jianbo, general manager of Fast Group, stated: “The launch of the Fast and Shell brand image store in China is an innovative move in the Chinese OEM industry, not only bringing better quality to consumers. The products and more professional services can also promote the joint development of the two sides in the domestic aftermarket.The cooperation between Fast and Shell has a long history, and Shell is already a very reliable partner of Fast in the field of lubricants. Since Shell has provided very important support in product R&D and technology, business cooperation, personnel training, marketing, etc. I believe that in the future the two parties will certainly work more closely together to bring into play the advantages of both parties and strengthen the alliance to jointly promote both domestic The further development of international business."
Speech by Mr. Yan Jianbo, General Manager of Shaanxi Fast Automobile Transmission Group Co., Ltd.
Fast is China's largest gearbox manufacturer and the world's largest manufacturer of heavy-duty gearboxes. It owns nearly 5 million units of market share, occupies more than 70% of China's heavy-duty truck market share, and the corresponding aftermarket lubricant for transmissions. Oil demand is very large. Fast Group attaches great importance to the use of special lubricants for Shell and Fast after-sales markets. Until this year, it has established 31 after-sale lubricant specialty agents in various provinces across the country, and hopes to further expand its after-sales lubricant business. Shell is one of the largest energy companies in the world. Its brand awareness is leading in China and other parts of the world. Shell's brand appeal and after-market experience combined with its special lubricants developed for Fast can help Fast achieve stronger brand influence in the aftermarket and further strengthen its leadership position.
Fasting and Shell Co-branded Image Shop Eye-catching Ceremony
Shen Jian, General Manager of Shell (China) Lubricants Business, pointed out: "For a long time, Shell is committed to creating higher customer value and business value together with China's strategic partners. This time, we have launched a joint brand image store with Fast. The innovative cooperation model jointly develops domestic channels, further strengthens the advantages of the two sides in the aftermarket brand, technology, and network, and works together to provide end users with more efficient and professional services, and improves end user satisfaction and loyalty. Promote mutual win-win development in the automotive industry and energy industry."
Fast and Shell Co-brand image shop ribbon-cutting ceremony
Fast and Shell, respectively, are leaders in the heavy-duty transmission and lubricant industry. As early as 2008, both parties have conducted technical cooperation, joint experiments and other technical cooperation. With the active promotion of both parties, in 2012, the two sides upgraded from technological strategic cooperation to full-scale strategic cooperation including domestic network expansion, foreign business development, brand cooperation, team building, product marketing, and intimate technology partners. In the past six years, both parties have invested a lot of manpower and material resources in technical testing, product joint R&D, market research, personnel training, and joint channel development (co-branded image store).
A photo of the leaders of both Fast and Shell
The Fast and Shell co-branded stores opened in Chengdu are the first store opened since the two parties reached a joint brand image store program in 2014. They mainly sell the special oil for sale of Fast Transmission, namely the “shell†series. Special lubricants, currently promoted by the store are special oils for Shell and Fast I mechanical transmissions, and new products will be launched in the future. In addition to product sales, the joint brand image shop also shoulders the task of product display and brand promotion. Here, through the unified training of staff will be standardized service processes for consumers to provide professional quality services. As a window of direct contact with consumers, the co-branded image store will also serve as a platform for collecting end-user experiences, understanding user satisfaction, releasing brand market information and consumer activities. At the same time, the co-branded image store is also the entity carrier of the dealer network of the special oil sales of the Fast after-sales gearbox. In 2015, a number of co-branded image stores will be built nationwide to further help Fast to promote sales of specialty oil sales within the authorized regions of each dealer, expand domestic sales channels, and achieve multi-win-win results!
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