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At present, PDP, LCD, DLP and small-pitch LED splicing screens are full of the market, and the mainstream technology of the splicing screen market will present a diversified development trend in the future. Since Samsung introduced ultra-narrow DID liquid crystal display splicing unit in 2009, LCD (liquid crystal) splicing has advantages of ultra-light, ultra-thin, long life, low maintenance cost, low power consumption, high definition, energy saving and environmental protection. Upgrade. As far as DLP (rear projection) splicing technology is concerned, due to the long-term accumulation of technology in the industry and the long development time, the advantages in patchwork make it suitable for applications in industries where splicing pictures are required. With the application of LED (light-emitting diode) backlight technology, the life of the lamp that plagued DLP technology has improved. First, the rapid development of LCD splicing screen market and technology In recent years, looking at the development of China's splicing screen market, LCD splicing screen LCD panel trend has become one of the hot focus of the industry. With Samsung, LG, and Sharp launching ultra-narrow LCD panels, major manufacturers have expanded their LCD splicing screen products, making LCD splicing screens a beautiful landscape in recent years. As a result, new products related to LCD splicing screens have been continuously researched and developed, and new technologies are constantly emerging. LCD panel splicing screens have ushered in unprecedented attention. According to data from Avi Consulting (AVC) "China Large Screen Splicing Market Research Report", with the increasing role of LCD splicing screen systems in monitoring, command, scheduling and public display applications, as well as national informationization, The new industrialization construction and management application level will continue to improve. In the next five years, the large-screen splicing market of LCD panels will maintain a stable growth trend of around 20~30. Among them, the development of LCD splicing screens is the most! As far as the current development is concerned, large-screen splicing products have been expanded from the initial narrow professional-grade and high-end applications (such as broadcasting, power, telecommunications, etc.) to cover public management, people's livelihood, energy, industry, commerce, entertainment, etc. Dozens of sub-application areas. As Samsung, Sharp, LG and other upstream LCD panel manufacturers continue to push the new fabric, the domestic large-screen industry represented by Jinshi, Yuanrun, Saip, etc., LCD splicing screen product line is constantly updated, LCD panel trend makes LCD splicing products are more intimate. At this stage, in the current three major large-screen display technologies, the market share of DLP large-screen splicing accounts for 48% of the overall market, and LCD accounts for 44, almost catching up with DLP's market share, and PDP share declines, accounting for only 6 The small-pitch LED splicing screen occupies 2; the development potential of the LCD splicing screen market has been favored by the industry. The reason is mainly because the LCD splicing screen technology is constantly evolving, the cost is reduced rapidly, and the advantages are fully displayed. From a technical point of view, LCD splicing screen technology occupies a comprehensive advantage. Its main weakness is that the splicing seam is wider, while DLP has the smallest splicing seam, but it has obvious advantages in color performance, resolution and life. defect. PDP is relatively weak in terms of anti-scrub and resolution. Technology development is a process of continuous improvement and upgrading. Although DLP, LCD and PDP technologies are constantly improving, in general, LCD splicing screens will still occupy a comparatively dominant position in the field of large-screen splicing. In the next five years, LCD splicing screens are the most promising in the development of large-screen splicing market, and their competitive advantages will be mainly reflected in applications below 150 inches and those with less demanding stitching (such as education, government institutions, public In the field of venues, commercial areas, etc., the market share of LCD splicing screens in this field is expected to exceed 50; and in areas above 150 inches and the overall effect on the overall screen is required, the cost of panels of 50-70 inch level will be greatly reduced, and The stitching seam is reduced to less than 3mm, and the LCD can truly gain the ability to challenge the DLP status. At the same time, the back-projection splicing represented by DLP and the MPDP will continue to improve and develop. The competition pattern of the large-screen splicing market will change with the LCD splicing screen represented by Guangzhou Yuanrun, but diversified. Still the theme of the future. In the future, under the continuous development of LCD splicing products, the sales scale will be expected to maintain an average growth rate of more than 30 in 3-5 years, and the proportion of the overall splicing market will exceed 50 in 2013. The overall screen In the splicing market, PDP plasma splicing will gradually weaken, and the future growth will be small. The DLP rear projection splicing screen will also be impacted by LCD splicing screens in 2 years, and the sales scale will be reduced to less than 50. However, the core advantages of LCD splicing in 3-5 years are mainly in the field of information release, DLP in the control room field. Can maintain a double-and-male pattern with LCD LCD. At present, in the field of splicing screens, DLP, PDP and LCD each have their own advantages, occupying a different market share, showing a situation of three-point world. Although DLP displays as a pioneer in the field of large-screen splicing, DLP technology is facing a strong impact due to the uneven color and brightness of DLP displays, excessive power consumption, and large space occupation. Although PDP plasma products have made certain progress in image quality, the problems of short-plate burn-in and insufficiency of lifespan have largely restricted the development and popularization of PDP products. Only the appearance of LCD liquid crystal splicing products has caused a huge change in the market structure of large screen splicing. It has the advantages of high definition, wide viewing angle, high brightness and long life, and is quickly recognized and accepted by the market and users. With the continuous advancement of society and the continuous development of science and technology, LCD panels will move toward the competitive landscape of the large-screen splicing market, but this is also a long-term, gradual change process, and the industrial chain strength will become the main driving force for market competition. The development of industrial chain strength, LCD panel trend will affect the improvement and upgrade of product technology, promote cost reduction, and determine the comparison of system manufacturers camp. Second, LCD splicing screen has a price advantage Since 2008, with the high-speed advancement of LCD splicing screen and large-scale business display products, price competition has become an important game field in the big screen market. In addition to liquid crystal technology products, rear projection and front projection display systems, interactive projection systems and LED large screen industry have also joined the ranks of large screen display price competition. In the price competition of the big screen industry, the most typical is the LCD splicing screen products. In a long historical period, back projection technology has long occupied the main body of the splicing screen market. With the increase in the size of the rear-projection unit splicing unit, the improvement of the display resolution, the application of the new light source technology and the upgrade of the unit seam index, the price index of the splicing screen hardware product has been continuously improved in the past ten years. In sharp contrast, the price scale of LCD splicing screen products has been reduced since its birth. Some manufacturers even hit the unit price below 10,000 yuan, which made the price war in the entire splicing screen market gradually upgrade. LCD splicing screen products have a huge competitive advantage in the splicing screen market because of the continuous decline in product prices. The reasons include at least four points: First, the fierce competition in the industry is far from being comparable to the DLP splicing market, especially the existence of a large number of SMEs, which leads to the LCD splicing market tending to compete with simple prices. Small and medium-sized industry practitioners are often not dominant in the fields of brand and service, and the focus of market competition can only be reflected in cost control. This kind of enterprise, even called a cottage by a large-scale brand enterprise, happens to be the main force of the price war of LCD splicing screen products. Secondly, LCD splicing screen products have the characteristics of front-end technology. The core of any liquid crystal display product is the LCD panel. The manufacturing of the liquid crystal panel itself is extremely technical. However, for those companies that rely on the purchase of LCD panel manufacturing terminal products, the high technology of liquid crystal display has nothing to do with it: even small-scale companies can rely on the pursuit of excellence, using the purchased LCD The panel produces a display product with outstanding performance. This feature of the LCD industry is one of the reasons for the shutdown button of small enterprises in the LCD splicing screen market. At the same time, the cost of the LCD splicing unit or the liquid crystal display is mostly cured on the front panel manufacturing. Thirdly, the LCD splicing market, the manufacturing process of the liquid crystal panel and the preparation process of the liquid crystal splicing unit completely realize the industrialized flow process. Especially in the field of panels, large-scale industrial facilities have long been established with the popularity of LCD TVs. However, DLP's DMD chip and optical machine industry are still in the private sector. The capacity of any supplier is limited. At the same time, because the technology and product construction scope adopted by it is different from that of liquid crystal products, its ability to expand and copy under high quality conditions is not as good as that of the liquid crystal industry. This has led to the LCD splicing market almost no face: the bottleneck of insufficient upstream capacity, can be developed in the quantitative market. Finally, LCD splicing screen products are still not as good as DLP in seam control. This fundamentally determines that LCD products are cheaper than DLP stitching. At the same time, LCD splicing screen products are subject to seam problems, and their main markets are concentrated in the larger and more competitive security and surveillance room market. In the security market, other accessories products such as cameras have already formed a habit of price competition. DLP splicing not only has small seams, but also the industry application is basically in the high-end control room market. All the accessories in this market are high quality and high added value. The difference between the technical bottleneck and the main market direction determines that the LCD product line must be the vanguard of price concessions. The various reasons for the outstanding performance of LCD splicing screen products in price competition are also reflected in LCD business displays, even on LED large screens. The intake of these price war factors is different for companies in the big screen industry. In the big screen industry, many companies are reluctant to participate in price competition and scorn the price competition. However, this does not change the fact that price competition has become a major development line in the big screen industry. Moreover, the importance of price competition for the big screen industry will continue to increase in the next few years. The most important part of the price competition is the liquid crystal display of the technology type, which is still in the rising period of development in the next few years. This inevitably leads to price wars igniting in a broader market space. As the successor to LCD technology in the future, OLED is considered to have lower cost than LCD and is more suitable for the splicing wall industry. Once five to eight years later, the OLED splicing products matured, and the average price level of the splicing display unit in the big screen market is necessarily lower. The trend of technology replacement has caused the price of the big screen market to decline. It also exists in the technical fields of DLP, PDP, LED, etc., even in the field of splicing processors, edge fusion machines, signal processing and transmission. For example, the emergence of HDBASET technology is essentially a technology that reduces the cost of signal transmission, and the technology itself is also licensed for free. Third, the splicing screen display industry began to shift from product orientation to customer value orientation. As a splicing screen display industry with many brands and fierce competition, in order to break through from the Red Sea, enterprises need to get rid of pure hardware competition, enrich product lines, and combine soft and hard. According to the needs of users, the overall solution has been launched. From product orientation to customer value orientation, it has become one of the trends in the development of large-screen splicing display industry. Zhao Handing, secretary-general of the large-screen projection display device branch of the China Electronics Video Industry Association, pointed out that splicing screens are used in many industries. For example, in 2010, the domestic security industry had sales of about US$6 billion, and it is expected to grow to US$13 billion in 2014. According to relevant survey data, the scale of global smart city industry will reach 100 billion yuan in the next 20 years. In addition, digital signage and other businesses The application field also has a huge impetus to the large screen splicing product market. The application requirements for visualization solutions are obvious. However, the positive competition among enterprises is extremely fierce, which leads to serious hardware homogenization. This is difficult to meet the individual needs of users. Nowadays, users in various industries need to closely integrate the display control equipment with their own business. For example, the public security emergency command center can receive the accident alarm through the display control system at the first time, and can immediately start the emergency plan, quickly coordinate the unified actions of the traffic police, the police station, the medical unit, etc., quickly complete the various command and dispatch work, and smoothly handle the emergencies. . These features are difficult to implement with pure hardware. Only manufacturers can deeply understand the user's business, adopt the best product mix, develop the corresponding software, and provide professional services to complete. Chen Yu, director and deputy general manager of Guangdong Weichuang Video Technology Co., Ltd., a leading company in the splicing screen display industry, said: From the product orientation to the customer value orientation, Wistron not only does hardware products, but also provides users with visual information.