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On June 18, Dongfeng Passenger Car Company and Dongfeng Commercial Vehicle Co., Ltd. held the first high-level exchange meeting on the collaborative development of passengers. Both sides shared network resources, coordinated business activities, shared customer resources, coordinated auto financing, coordinated procurement platform, and brand. The construction coordination of six collaborative large items and more than 40 subitems was discussed and refined.
At the meeting, the senior executives of both parties realized that they were highly unified: based on common commercial interests, through synergies, they further enhanced their marketing efforts, made Dongfeng's own-brand passenger vehicle commercial vehicles fly together, and promoted Dongfeng's own brand business to a new height. It is understood that Dongfeng Passenger Vehicle Co., Ltd. and Dongfeng Commercial Vehicle Co.
People in the industry believe that Dongfeng Commercial Vehicles and Dongfeng Passenger Vehicles are organic, same-rooted, and in-one organic. The cooperation of commercial vehicles for passenger vehicles is conducive to enhancing the Dongfeng brand's awareness and influence. The cooperation of passenger vehicle commercial vehicles is a beneficial attempt for the first time in the history of Dongfeng to combine the sales of commercial vehicles with the sales of passenger vehicles. It is an innovation in marketing methods and management models.
