SAIC Self-paying Subsidy for Consumers of Hybrid Cars

After the government subsidized the hybrid public car market, Shanghai Automotive ignited in the private car market. During the Shanghai Industrial Fair's New Energy Auto Show, Shanghai Autos spared no money and subsidized the purchase of private cars for the "Roewe 750 Hybrid". Shanghai Automotive temporarily plugged in hybrid vehicles to avoid the limelight of hybrid cars.

According to Chen Zhixin, executive vice president of SAIC Motor and general manager of Shanghai Automotive Passenger Car Company, SAIC Motor has already deployed new energy vehicles across the board. In 2015, SAIC Motor’s market share of China’s new energy vehicles will reach 20%.

On November 1st, at the "2011 China International Industry Fair" that was opened in Shanghai, Shanghai Automotive announced the launch of the "Roewe 750 Hybrid Hybrid Personal Car Consumer Preferential Policy". That is, from November 1st to 5th, individual consumers who sign a contract for intention to purchase a car at the SAIC Booth of SAIC Motor can receive a cash subsidy of RMB 32,000 and a spree worth RMB 1,000. This move by Shanghai Auto refreshed the two records of China's hybrid car private car market, which is the lowest price for private car users and the lowest price for hybrid cars of the same class. The "Roewe 750 Hybrid" sedan is priced at 238,800 yuan. After deducting a subsidy of 32,000 yuan, the final price of the car is 208,800 yuan.

At this point, the purchase price of the private car user is in line with the official car user. As new energy vehicles are still in their infancy, most domestic auto companies rely on government subsidies and official meals, and SAIC is the first to explicitly subsidize private car users.

The "Roewe 750 Hybrid" is a hybrid vehicle (20-30% fuel-efficient). It has a fuel consumption of 7.5L per hundred kilometers and a comprehensive fuel-saving rate of more than 20%. According to the national "Ten Thousand Thousand Vehicles Project" related policy, users of the public service areas in 25 designated cities across the country can enjoy a government financial subsidy of 32,000 yuan for the purchase of the "Roewe 750 Hybrid" hybrid vehicle. Chen Zhixin said that the "Roewe 750 Hybrid" hybrid sedan has the highest level in the mixed-segment market, which is enough to receive a subsidy of 32,000 yuan. At present, it has not been heard that the hybrid cars of other Chinese car companies can reach a subsidy standard of RMB 32,000.

To sell sales, not face engineering, is the pricing idea for Shanghai Automotive Hybrid Vehicles. After deducting the subsidy, the "Roewe 750 Hybrid" hybrid car was even priced lower than its traditional Roewe car. At present, the guideline price of the "Roewe 750" 1.8T is 248,800 yuan, and the subsidized hybrid car price is 208,800 yuan. Jiang Jun, deputy general manager of SAIC Motor Corporation, explained: “The reason for the low price is because we only increased material costs and did not take R&D costs into account.”

After providing tempting sales, Shanghai Automotive will ensure its advantages after it is sold. Chen Zhixin emphasized that after the launch of the "Roewe 750 Hybrid" hybrid sedan, all 4S stores can be maintained. In addition, while providing a 3-year 80,000-kilometer overall product warranty cycle, it also provides a 5-year, 100,000-kilometer warranty period for batteries, which is the longest in its class.

Chen Zhixin disclosed that SAIC Motor has fully laid out the energy-saving and new energy automotive market, and is really doing mass production of hybrid vehicles. It plans to sell 3,000 hybrid cars of the "Roewe 750 Hybrid" in 2011, and will launch five industrialized ones in succession. New energy and energy-saving cars. In order to not grab the limelight of the "Roewe 750 Hybrid" hybrid car, Shanghai Automotive did not make appearances in the plug-in hybrid car at the Industry Expo. With the launch of new energy vehicles, Shanghai Automotive plans to occupy 20% of China's new energy vehicle market share in 2015.