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From January to April this year, the sales of the 11-liter Aowei engines of Wuxi Diesel Engine Factory of FAW Jiefang Automobile Co., Ltd. increased by 17.6% year-on-year, of which sales in April increased by 169.4% year-on-year. Aowei’s sales of 11-liter engines showed a rapid growth.
The Liberation J6 heavy truck powered by the 11-litre Aowei engine also showed a hot sales situation in Anhui, Henan, Hebei, Liaoning, Jiangsu and other provinces. Distributors and end-users throughout the country were enthusiastically ordered.
This engine is a high-end power product developed by Xican aiming at the heavy-duty truck market. With its strong, fuel-efficient, reliable, comfortable and safe characteristics, it has formed a perfect combination with Liberation J6 heavy truck loading capacity and driving performance. Since it was put on the market, it has been widely used by users. Favor, sales continue to climb.
In order to further promote the sales of Aowei 11 litre engines for liberation of J6 heavy trucks, Xichai will carry out product promotion and market development through launching promotion activities, strengthening terminal maintenance and strengthening service guarantees. This year, Xichai has successfully held a number of "Liberation J6 Aowei 11-liter engine terminal promotion and communication meeting." The next step will be to carry out more forms of promotional activities in more market areas in order to expand the brand influence of Aowei products. force.
In addition, Xichai's accurate analysis of the market segments and efforts to infiltrate, Aowei engine has also achieved good sales performance in the high-end passenger market in Shanghai. For example, Shanghai Jinjiang Business and Trade has already purchased more than 1,100 luxury passenger vehicles that match Xichai Aowei. These Jinjiang Merchants passenger cars that match Xichai Aowei have served “Beijing Olympic Games†and “Shanghai World Expo†successively. "Zero failure" won the praise of people from all walks of life. Shanghai Haibo Car Rental Co., Ltd. has purchased more than 600 passenger vehicles that match Xichai Aowei in recent years; Shanghai Tiancheng Business Travel Service Co., Ltd. also has more than 400 luxury passenger cars that match Xichai Aowei.
Xichai Aowei Engine has cultivated a batch of "hardcore" users of Xichai Aowei Machines with Xichai's excellent product technology and brand and various considerate "Principle of Core Service" measures.