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According to the reporter, in 2012, the domestic export volume of domestic commercial vehicles hit a record high. With the increasing development of domestic commercial vehicle companies, domestic commercial vehicles that have stepped out of the country to enter the international market have increased in variety and quantity. With the acceleration of the joint venture process of commercial vehicle companies, the level of domestic high-end commercial vehicles is also rising. However, from the perspective of long-term development, domestic truck companies have also exposed some risks in the development of international markets. How Chinese truck companies avoid risks and enter the development path of standardized development in international marketing is the way to survive in the international market.
Adhere to the path of sustainable development
At present, domestic commercial vehicle companies have taken overseas markets as a key point for development, but there are also risks associated with the expansion into overseas markets. Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., said: “The risks of developing overseas markets include both the risks of the market itself and the increase and decrease in market demand. It also involves global economic development and even global values, different civilizations and ethnic groups. Even religions influence the difference in values.The overseas sales of the Chinese car manufacturing industry not only represent the development of China's manufacturing industry but also show the cultural value of China for the international community. Each loose chain may have an impact on the development of China as a whole. To risk. 
In fact, although the number of overseas exports of domestic trucks has been increasing, it seems that the pace of internationalization has accelerated, but overseas experts have put forward such comments on China’s commercial vehicle products as “not quite good for priceâ€. The low price of commercial vehicles in China is very competitive in the local market. However, because the quality of products is inferior to that of European and American brands, it leaves the local consumers with the impression that they are "not worth the price", which seriously affects the market development in the future. This shows that the quality of domestic commercial vehicles has not yet reached the international demand standards. If domestic commercial vehicle companies want to go further in the international market, they also need to adhere to the idea of ​​sustainable development, improve product quality, establish perfect after-sales service, analyze the entire life cycle cost of the entire vehicle, and let users Pre-purchase, use, and second-hand sales will receive a full range of services. Let overseas users deeply feel the "good quality" of domestic commercial vehicles.
Huang Gang, general manager of the company, said: “The domestic truck companies entering the overseas market must not only avoid the risks of domestic brands entering the international market, but also insist on taking the sustainable development strategy as the inevitable trend of development.†Don't just care about today. If you sell well, you will short-sell tomorrow's market. Once we are pursuing short-term sales, we may well find it difficult to enter this market again.
Quality is the key to independent innovation
Product quality is the key to whether or not users can eventually conquer the market. Although the scale of overseas markets for commercial vehicles in China has gradually expanded, and the pace of internationalization seems to be accelerating, the technical level and quality of vehicles have not reached the international standards. If you want to truly realize the development of internationalization, and improve the quality of commercial vehicle products as the core of development, only by continuously carrying out independent innovation can you achieve the improvement of quality. Independent innovation has become the key to the development of the internationalization of domestic truck companies.
Judging from the current domestic development of commercial vehicle companies, it has already blossomed in major overseas markets. The cooperation with Volvo laid the foundation for Dongfeng's international brand. Zhu Fushou once said: “Dongfeng Group and Volvo Group will share core resources, including supplier resources, manufacturing resources, and international sales channel resources, achieve maximizing business synergy, upgrade the alliance's international alliance of commercial vehicle business, and accelerate the Dongfeng commercial vehicle business. Internationalization process."
With the support of a superior overseas environment, Dongfeng Commercial Vehicles' overseas development strategy aims to pursue long-term development in the export model, and analyzes and selectively enters overseas markets in response to the global economic development situation. Implementing a differentiated marketing strategy; Targeting the needs of customers, overseas and domestic markets demanding high quality and excellent services, establishing a wide range of overseas sales networks, realizing the systemization of sales models, and providing high-end user groups with genuine high-end transport vehicles Can be successful in overseas markets.
To cope with the needs of international development, Dongfeng Commercial Vehicle Co., Ltd. continues to carry out independent innovation. After four years of research and development, the Tianlong flagship has fully complied with the standards of international car use. Jiang Ming, deputy general manager of Dongfeng Commercial Vehicle Co., Ltd., said that Tianlong’s flagship and efficient transporter, as an international standard model, all its configurations have reached the international advanced level. It will become an important product that Dongfeng constantly exaggerates the international market. Dongfeng has been insisting on the pace of continuous independent innovation for many years, and it also insists on independent innovation in the development of international markets.