Three pillars of the three armed forces to fight Guangzhou Auto Jedi fight back

Guangzhou plans to achieve an annual production capacity of 4.5 million vehicles by 2015, achieve a production capacity of 150,000 new energy vehicles, create two large automobile companies with output value exceeding 100 billion yuan, and become a world-class automobile manufacturing base.

Guangzhou plans to build a world-class automobile manufacturing base in 2015. Will the automobile industry, which is the first pillar, reverse the industrial decline in the first half of the year? Nan Duo’s exclusive interview with Guangfeng’s chairman, Yuan Zhongrong, was in the critical period of transformation and upgrading in Guangzhou. He is experiencing a rare test in history. On the one hand, the growth rate of the three pillar industries, represented by automobiles, electronic products, and petrochemical manufacturing, fell by nearly 30 percentage points year-on-year in the first half of this year. On the other hand, Guangzhou Mayor Wan Qingliang once again made it clear that Guangzhou will use automobiles as the first The determination of the pillar of the industry: By 2015, build two super car manufacturing enterprises with an output value exceeding 100 billion yuan, and build Guangzhou into a world-class automobile manufacturing base.

By 2010, the Guangdong automobile industry headed by Guangzhou is enough to hold up one-third of the total automobile production in the country, and Guangzhou is the largest automobile production base in South China; however, it must be in the established automobile industry environment in China's large-scale pattern. To stand out and become a world-class base, “We still have to seize the good opportunity for the development of the 12th Five-Year Plan to expand the scale of cooperation from all levels.” Last week, GAC Group Director, Deputy General Manager, Chairman of GAC Toyota Motor When Yuan Zhongrong was interviewed exclusively by reporters from the Southern Metropolis, he deeply explained how under the strategy of “Grand Guangzhou Automobile”, how to tap the potential of the existing cooperation model in depth and realize the win-win goal with multinational companies is the key to the ice breaking in the Guangzhou auto industry.

"World Class Automobile Manufacturing Base"

On August 4th, GAC Toyota celebrated its 5th anniversary and celebrated its 1 millionth vehicle off the assembly line. Unlike previous automakers' million-dollar celebrations, which often chose “sales champions” and “star models” as the symbols of success, GAC Toyota’s new one-hundredth journey opened on a Camry hybrid model. The Guangzhou Mayor Wan Qingliang, who was at the ceremony for the next million offline ceremony, delivered a speech saying that a better future has been seen from the current good development status of the joint venture project of GAC Toyota. “Tomorrow, Toyota is expected to build a new energy source for Toyota in China and even in the world. Automobile R&D and manufacturing base.” The wishes of Mayor Wan Qingliang expressed two meanings: First, in the second decade of the new century, the pace of industrial transformation and upgrading in Guangzhou is accelerating, further enhancing the international competitiveness of the Guangzhou automobile industry. , is an important strategic choice for Guangzhou. Second, under the current status of China's auto industry, it has become a necessary choice for Guangzhou to build the first city in China.

In 2010, Guangzhou produced 1.358 million cars. The goal of Guangzhou is to strive to achieve an annual production capacity of 4.5 million vehicles by 2015. The output value of auto parts will exceed 150 billion yuan, and the production capacity of new energy vehicles will be 150,000. Two ultra-large automobile manufacturers with output value exceeding 100 billion yuan have built Guangzhou into a world-class automobile manufacturing base.

From the perspective of the industrial layout of the entire city of Guangzhou and even Guangdong Province, the automobile industry that has focused on Toyota, Honda, and Nissan has begun to exert its clustering effect. The settlement of Dongfeng Nissan is an accelerator for the Guangzhou auto industry. The landing of the Guangzhou-Feng project will undoubtedly become the driving force behind the rapid growth and upgrading of the Guangzhou auto industry, so that the Guangzhou Iron Triangle in Guangzhou can't be broken.

In July of this year, Wang Yang, secretary of the Guangdong Provincial Party Committee, personally deployed the Guangzhou Mayor Wan Qingliang to lead the 11-city economic and trade delegation of the Pearl River Delta to Japan to convene the investment conference. The primary goal is to attract investment from Japanese auto parts and accessories companies. After GAC completed a series of designated actions of acquisitions, joint ventures, and autonomy, the next target that is approaching is to become the No. 1 Chinese automobile industry that competes with SAIC, FAW, and Dongfeng during the “Twelfth Five-Year Plan” period. echelon.

Force "new energy"

At the end of the “Twelfth Five-Year Plan”, the production capacities of China’s four major auto groups SAIC, FAW Group, Dongfeng Group, and Chang’an Group were locked at 5 million vehicles; in terms of scale, Shanghai GM and Shanghai Volkswagen occupied China’s passenger car companies. Two seats in the top three sales, while Changchun FAW Volkswagen's profit in 2010 reached 22 billion, which is China's most profitable car project. In fact, on the road to the realization of “Da Guang Qi” and “First Automobile City”, the potential of excavating existing cooperation models in depth and achieving win-win goals with multinational companies is the primary key to the ice-breaking of the Guangzhou auto industry. In the context of industrial upgrading, further enhancing the international competitiveness of the Guangzhou automobile industry is an important strategic choice for Guangzhou; and as a global hybrid technology integrator, Toyota will increase its share of emerging markets to 50% within 10 years. The market is undoubtedly exciting.

Last week, Toyota announced that it will introduce the two key systems of hybrid vehicles, the battery and the motor, into China for local production. This will also be the first time that the Japanese automobile company will manufacture the core components of hybrid vehicles overseas. According to the "Energy Conservation and New Energy Vehicle Industry Development Plan (2011-2022)" that was previously exposed by the industry, the Chinese government will invest 100 billion yuan in the next 10 years to build a new energy automotive industry chain; and by 2015, The total number of domestic new energy vehicles must reach 500,000 vehicles.

From the perspective of the global market, as of July this year, the cumulative sales volume of Toyota hybrid models in the world has reached 3.2 million units. In April this year, the cumulative sales of the Prius in the US market broke the million mark; as early as January of this year, the Prius has surpassed Corolla in Japan to become Japan's best-selling car ever. However, compared with the high recognition in the international market, in the Chinese market of “sitting policy”, the current situation in which Toyota's hybrid vehicles sell less than one thousand units a year has caused Toyota to feel embarrassed.

However, a few days ago the mayor of Guangzhou Wan Qingliang made Toyota gain more confidence in regional cooperation. Through in-depth inspections at Toyota's headquarters, Wan Qingliang said that the development of new energy vehicles will be the focus of cooperation between Guangzhou and Toyota in the next phase. "We hope that GAC Toyota can promote Toyota plug-in hybrid vehicles (PHV) to Guangzhou to produce as soon as possible. , To establish Toyota's R&D and manufacturing base for new energy vehicles in China and even around the world.” Prior to the realization of 1 million units, GAC Toyota, as a carrier of cooperation between GAC Group and Toyota Motor Corporation, has begun a new energy layout to realize the automotive industry. Product sustainability. In 2010, GAC Toyota successfully introduced the Camry Hybrid. At the same time, in the design stage of the entire series of models, it is preferable to select recyclable materials. At present, the reutilization rate of GAC Toyota's product materials has reached more than 85%.

Competing for the First City of Chinese Automobiles In 2010, the output value of Guangzhou Automobiles exceeded 300 billion, and the Guangzhou Automobile Production ranked first in the nation for the first time last year. At the same time, the earlier-start Shanghai's total output value of the auto industry in 2010 was 311.821 billion yuan, an increase of 42.6% over the same period. One of the SAIC Group's total output value reached 287.283 billion yuan, an increase of 43.2%.

In order to promote the future development of the Guangzhou auto industry, Wan Qingliang put forward three requirements: to promote a high starting point for opening and cooperation, promote high-quality transformation and upgrading, and promote high-efficiency capacity expansion. Specific measures include advancing the introduction and construction of joint venture R&D institutions, continuously optimizing the upgrading of technology and product mix, and vigorously cultivating automotive R&D, investment, procurement, market research, sales, and After-sales service and other automotive service industries, in particular, took great efforts to support the development of auto parts industry.

Guangzhou plans to achieve an annual production capacity of 4.5 million vehicles by 2015, auto parts output value of more than 150 billion yuan, to achieve 150,000 new energy vehicle production capacity, to create two ultra-large car manufacturers with output value exceeding 100 billion yuan. At the same time, Guangzhou will use 30 years to cultivate 30 parts and components companies with an output value exceeding RMB 1 billion, 30 companies with output value exceeding RMB 500 million and 100 units with output value exceeding RMB 100 million, which will further drive the development of the Pearl River Delta into a global supply of auto parts. Important base.

Dialogue Guangzhou Automobile Group Director, Executive Deputy General Manager, Guangfeng Chairman Yuan Zhongrong “Being New Energy is Long-term and Careful Planning”

According to the plan, by 2015, Guangzhou will have an annual production capacity of 4.5 million vehicles, and will achieve a production capacity of 150,000 new energy vehicles. This year, Toyota’s production in China will reach 1.6 million to 1.8 million units, which is almost double the current level, including the launch of more than 10 new energy models worldwide. Such a vision and planning have resulted in many "cooperative foundations" for the "five-year vision." Recently, Yuan Zhongrong, a director of Guangqi Group, deputy general manager of Guangqi Group and Chairman of Guangzhou Automobile Toyota Motor Co., Ltd., who focused on promoting the strategy coordination of “Grand Guangzhou Automobile”, accepted an exclusive interview with this reporter.

Reporter: What kind of strategic position will the joint venture be in the future planning of “Da Guang Qi”?

Yuan Zhongrong: We have always insisted on joint ventures and autonomy on two legs. Our two joint ventures, Guangqi Honda and Guangzhou Automobile Toyota, are very successful automobile joint venture projects. The good cooperation foundation and organizational structure provide good opportunities for development.

The rapid development of the joint venture project will promote the rapid development of the entire automotive industry in South China and even China. It has an important exemplary role and symbolic significance in the development of China's automobile industry. It means that the automotive industry in South China and even China will change with each passing day, reflecting in full the current upgrading of the Guangdong automobile industry at the level of manufacturing and technology.

Reporter: Mayor Wan said recently that "Welcome Toyota to Guangzhou to produce plug-in hybrid vehicles." Now that China's new energy market is in the ascendant, what is the relationship between Toyota and Guangzhou, the world's largest hybrid manufacturer, in the future?

Yuan Zhongrong: I know what you want to ask, but when it is not disclosed, it can only be said that the scale of production to be achieved in the next five years, as well as what types of vehicles will be imported and put into operation. Now the big framework has been set.

Reporter: Recently, new energy subsidy programs have been drafted from the country to the localities. However, the country’s “one hundred billion subsidy” program will not be released until the end of the year at the earliest. Can we confirm that the cooperation can benefit from these subsidies?

Yuan Zhongrong: New energy is a problem that is more cost-oriented than policy-oriented. Toyota has a complete and mature technology reserve in this area, and we have also introduced a hybrid production line on the GAC Toyota project. We can put into production related products at any time. The problem is that if the cost does not come under market acceptance, the single How far can we go by subsidies? Engaging in new energy is a long-term and meticulous plan. Responsible manufacturers can't afford to subsidize what projects to launch.

Reporter: Honda plans to introduce new energy models to China in two ways: domestic and imported next year. GAC Toyota’s Camry Hybrid has also been on the market for a year. What experience has accumulated in this area?

Yuan Zhongrong: Compared with other projects, GAC Toyota has the features and advantages of high starting point, high investment, and high output. In the seven years of joint venture, both China and Japan have received good returns.

Reporter: Toyota Motor currently does not seem to have a global market position in China. From this perspective, how do you evaluate this cooperation project between Guangzhou Automobile Group and Toyota Motor?

Yuan Zhongrong: As a leader in the global automotive industry, Toyota's systemic advantages in product, technology, and business philosophy are still quite obvious. The successful cooperation and start-up construction of the Guangzhou Automobile Toyota Motor Project has driven the development of a series of related industries such as parts manufacturing and automobile service trade. The manufacturing level and overall strength of the Guangzhou Automobile Industry and GAC Group have been greatly improved. Establishing a joint venture with Toyota is not only an inevitable choice for GAC Group to develop and grow, but also an important step in the strategic layout of GAC. Establishing a joint venture company with Toyota is also a solid and important step for Guangzhou's planning of building a Guangzhou auto industry cluster.