When Alto's classic entry-level little guy announced that he would re-enter the car market, there must be a lot of fans looking forward to this economical and practical car. However, the latest news made "Alto fans" a little disappointed. It is said that the price of the new Alto, which is highly anticipated, will be 49,800 yuan. The highest automatic luxury model is expected to be 62,800 yuan. The color of the car body, including white moon, sea blue, star yellow, sand gold, rose red and so on. “The price is a bit high,†many consumers expressed disappointment in the pricing of the new Alto. According to report, the old models Alto had a considerable amount of ownership in the domestic market, and it was also the champion of domestic single-brand model sales. Its consumer audience has a very deep foundation. Even now that Alto is mentioned, many domestic auto consumers have a special "Alto complex". Alto's good reputation in the domestic market is evident. According to industry insiders, although Alto’s reputation is very good, the current market for small cars has been in stark contrast to Alto’s failure to stop production. According to reports, in the past few years, the selection of cars, brands, fewer models, the market is nothing more than Xiali, QQ several cars, in addition, the choice is limited. Therefore, many people naturally think that the car should be like Xiali, QQ, the price is not too high, performance is not too good, but it is a means of transport only far from what high quality and high performance. However, with the passage of time, the development of the auto market is accelerating. More and more brands and models have begun to emerge in the market, and the car market has also undergone tremendous changes. Maintaining the original appearance clearly has not been able to meet the needs of the market, and it cannot satisfy the needs of competition. As a result, a quality car with excellent cost performance began to enter people's lives. Car analyst Jia Xinguang believes that due to the impact of the economic situation and the supportive policies of the state, the small-displacement model will become the main model of the future auto market. With exquisite craftsmanship, superior quality and stylish design, as well as continuous upgrading of consumers' "quality consciousness", it is believed that the boutique trolley will be favored by more and more consumers. According to the data from the China Association of Automobile Manufacturers, in the first seven months of this year, the automobile production and sales amounted to 7,100.9 thousand units and 7,184,400 units, a year-on-year growth of 20.23% and 23.38%. Zhu Yiping, deputy secretary-general of the China Association of Automobile Manufacturers, pointed out that all countries that encourage small-displacement vehicles and encourage low-energy vehicles to adopt good policies can be seen as “national sales promotion†and indeed have a positive effect on vehicle consumption. In this case, the new Alto's launch seems to be the time. It is understood that the new Alto and SPLASH belong to the same platform model, the wheelbase is 2360mm, but there are changes in the length and width. The new Alto measurements are 3500/1600/1470mm, comparing the current domestic fashion mini-vehicles, which are of medium build. A Changan Suzuki dealer told reporters that opponents capable of competing with the new Alto are currently focused on their own brands, namely, Ruiqi M1, BYD F0, and Geely Panda. Other upcoming Jianghuai Yue Yue, Haima M1, Lifan A00, Dongfeng Xiaokang K3 are also gearing up, the entire mini-car market is showing a flourishing situation. After comparing the reporters, we found that the new Alto does not have an advantage in dynamic performance. The 1.0-liter dynamic performance is the same as that of the Geely Panda and BYD F0, and the shapes are different. The only thing worth paying attention to is the reputation gained by the old Alto, but for 50,000. For the market below RMB, the cost performance is an important indicator of the ultimate success of a model. The data shows that the price range of BYD F0 is 36,900-53,900 yuan; the price of Geely Panda's 1.3-liter model is a minimum of 41,800 yuan, and the highest is only 5,180,000 yuan. In addition, due to the fact that the company has been on the market for a while, Panda and F0 have considerable discounts on terminal prices. “If Changan Suzuki only wants to rely on the reputation of the old Alto to set a high price for the new Alto, it will be Chang'an Suzuki himself who will suffer fruition in the future,†the industry insider told reporters. 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