Recently, the news that Bosch's high-pressure common-rail system has drastically reduced its prices has once again touched the sensitive nerves of the internal combustion engine industry. In order to meet the country's three emission standards, most domestic commercial vehicles and diesel engine companies choose the high pressure common rail as their technical route. However, high pressure common rail technology is mainly controlled by multinational companies such as Bosch, Delphi, Denso, among which Bosch's high pressure common rail system occupies Most of the market share, the price has been high. Economic products greatly reduce prices China Industry News reporter learned from Bosch that the company will soon launch an economical high pressure common rail product for diesel engines used in light commercial vehicles under 3.5 tons, and the price will be between 5,000 and 6,000 yuan. It can be seen that Bosch did not significantly reduce the price of the existing high pressure common rail system, but launched a low-cost product for the Chinese market. However, the responsible person of Bosch also stated that by the end of this year, the localization rate of Bosch's high-pressure common rail system will increase to 70%. With the increase of the localization rate and the increase of production, the price of Bosch's high-pressure common rail is continuously decreasing. After monopolizing the heavy-duty diesel engine high-pressure common rail system market, Bosch launched an economical high-pressure common rail system. Compared with the previous system, the price has been greatly reduced. A person in charge of a light-duty diesel engine revealed to the China Industry News that the high-pressure common-rail system used by Bosch to provide light diesel engines for them was priced at around 9,000 yuan each. With the introduction of a low-cost, economical high-pressure common-rail system, it can be said that Bosch has again made an important punch. Why can it be so cheap? The main thing is that the product itself has changed. Yuchai uses a three-phase diesel engine from Bosch, which is an economic high-pressure common-rail product, and is doing calibration tests. Zhong Yuwei, director of the Yuchai Technology Center, told the China Industry News reporter: “The price of 5000~6000 yuan is normal. Compared with the original high pressure common rail system, Bosch’s economic products are very different, some functions are simplified, and electronic control components are The fuel injection pump and nozzle are all different, so the cost is bound to be much lower." It is worth noting that Bosch's high-pressure common rail system for heavy-duty diesel engines has not been reduced in price. A person in charge of the Weichai Power Market Department said in an interview that Weichai's products are high-power diesel engines, and their Bosch high-pressure common-rail system has not reduced its prices. Aim to fully capture the market On July 1 of this year, the three emission standards for heavy-duty vehicles were fully implemented, and the three standards for light-duty vehicles under 3.5 tons were implemented one year later. Since the light vehicle manufacturers have not yet prepared for the implementation of the National III standards, the most critical factor is that the increased cost of lighter vehicles is relatively high. The price of a light truck is only a few tens of thousands of yuan, and the simple purchase of a high-pressure common rail system requires about 1 million yuan, and the cost has risen sharply. The profits of light truck products are already very thin, and it is difficult for light truck companies to absorb this hugely rising cost, which is completely passed on to consumers. It is still difficult to say whether consumers can pay. Bosch launched an economical high pressure common rail product at this time, which is highly targeted. In China's national diesel engine market, Bosch's high pressure common rail system was once in an absolute monopoly. With the continuous addition of international and Chinese competitors, Bosch’s absolute monopoly has gradually been broken. In the past two years, domestic companies have achieved certain results in the research and development of diesel engine EFI systems. Chengdu Wang's electric-controlled combination pump has already started loading in small batches, and FAW has also launched the first self-developed high-voltage common-rail country. diesel engine. In addition, high-voltage common rail products such as Denso and Delphi began to enter China one after another. The high-voltage common rail system production plant of Denso has started construction in Changzhou, Jiangsu Province in 2007 and will be put into production in 2009. In the face of competition, Bosch will not remain indifferent. Launching an economical high pressure common rail system for light diesel engines is a big counterattack. From nearly 10,000 yuan to 5,000 yuan, the price has dropped by nearly 50%, and the market has been very destructive. While other competitors are not yet ready or responding, Bosch is likely to monopolize the high pressure common rail market for light diesel engines. The price reduction will affect the heavy-duty common rail system. Bosch's economical products are aimed at the light-duty diesel engine market. Heavy-duty diesel engine high-pressure common-rail systems have not yet reduced prices or introduced new products, but this does not exclude the possibility. First of all, in the face of competition, Bosch's high-pressure common rail system is inevitable. Before 2006, the price of Bosch's high-pressure common rail system provided to China was set at more than 20,000 yuan per set, and an expensive product calibration fee was charged. It has now fallen below 10,000 yuan, and it no longer charges product calibration fees. Wei Anli, deputy secretary-general of the China Internal Combustion Engine Industry Association, believes that the profits of Bosch's high-pressure common-rail system are still very high. If prices are to be reduced, there is no need to increase the localization rate and the price will definitely be lowered in the future. Second, Bosch's current competitive pressure is unusual. Since July 1, heavy trucks have been implementing the National III emission standards, China National Heavy Duty Truck's EGR triple card issued by China National Heavy Duty Truck Corporation is priced at about 10,000 yuan lower than other manufacturers' high-voltage common rail country triple cards. This difference resulted in a serious imbalance in the heavy-duty market competition, which led to a major discussion in the industry on the three technical lines of diesel engines. According to report, most heavy-duty truck companies in China have begun to develop EGR heavy trucks, and they may be introduced to the market as quickly as possible at the end of this year. This will inevitably cause a huge market impact on Bosch's high-pressure common rail system. In this case, Bosch can reduce the price of heavy-duty common rail high-pressure rail products or launch low-priced and low-priced products.
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