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According to the China Paint Industry Association and the Director of the China Dyestuff Industry Association Wang Min, in 2006 China's organic pigment output was approximately 182,600 tons, accounting for more than 45% of the world's total output, and the export volume reached 138,600 tons (including paint printing paste and color masterbatch Materials and other pigment products, organic pigments actually export about 70,000 tons), but China's own brand is rare in the international market. Products that meet international quality can only be exported by OEM. Therefore, Chinese organic pigments need their own brands. According to Tian Liming, secretary general of the China Dyestuff Industry Association, the quality of organic pigments in China has been greatly improved in recent years. The creation of organic pigments by Chinese brands is an urgent requirement of the industry. The implementation of the brand strategy is an inevitable choice for improving the competitiveness of the organic pigment industry. The association will actively recommend qualified companies to participate in the evaluation.
Some of the more powerful companies in the industry also told reporters that they attach great importance to the work of organic pigments to create Chinese brand names and have already begun to vigorously implement brand projects. Wang Yongjin, deputy general manager of Shanghai Jiehong Pigment Chemicals Group, said that creating a famous brand is not a superficial article, but it should be supported by the connotation of quality, service, responsibility, honesty, etc. Otherwise, even if it gets the label of a famous brand, it is untrue. Zhu Xi, deputy general manager of Jiangsu Shuangle Chemical Pigments Co., Ltd., said that the competition of domestic pigment companies is concentrated in the low-end market, and the profit space is gradually shrinking. Under this circumstance, the role and position of the brand in the market competition is increasing.
Zhang Shuihe, director of the Organic Pigments Professional Committee of the China Dyestuff Industry Association, said that organic pigments are often mistakenly thought to be a polluting industry. This may affect the process of creating Chinese brand names. He emphasized that what needs attention is that at present organic pigment companies have placed energy conservation and emission reduction and “three wastes†treatment at the top of the list. Most companies have done a lot of work on environmental protection, and some companies have invested Tens of millions of yuan for environmental protection and clean production. In addition, the premise for companies to participate in China's famous brand is that they must pass environmental protection. Companies such as Shanghai Jiehong, Jiangsu Shuangle, Zhejiang Lily, and Shanghai Yulian have all said that creating brand names is not a matter of overnight. Whether or not they eventually become Chinese brand names, they will use brand names as an opportunity to participate in relevant training and recommendations. Assessment work, comprehensively improve product quality and business competitiveness.
Rich and colorful pigment products have greatly improved the quality of people's lives, but China, as the world's largest producer of organic pigments, does not have a Chinese brand name product. Fortunately, the reporter learned from the just-concluded 2007 organic pigments annual meeting that organic pigments have been included in the "Eleventh Five-Year Plan" China Famous Brand Cultivation Program. Related associations and enterprises are actively promoting this process.