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The Mini/Micro LED display is a popular product trend. Where is it? Recently, at InfoComm 2019, Samsung THE WALL finally met with you after a long-awaited call. It can be said that the current micro LED display technology is mature in the product display, which almost represents the mature possibility of the development of the technology: Large size, modular, custom consumption, and perfect picture quality.
The display of Samsung THE WALL attracted the audience to take a closer look
Micro LED literally understands ultra-miniature LEDs, THE WALL meets the needs of ultra-high-definition display; at the same time, THE WALL can be spliced ​​freely between 72 inches and 292 inches, which is a true seamless mosaic "big screen"; The self-illumination feature of Micro LED technology allows the screen to fully meet the needs of high-brightness scene applications... Samsung THE WALL once again proved the prospect of Micro LED display to the world.
M ini/Micro LED performance is becoming a new trend in LED display
LED display with Mini / Micro LED technology is superior to ordinary LED display products in brightness, contrast, color reproduction and energy saving, which meets the needs of the current terminal market for immersive viewing of display products and increasingly high-definition products. At the same time, relevant research shows that the successful mini-Micro LED industry can further reduce the production cost of manufacturers and help the industry achieve sound development.
At present, Mini LED is an extension of the small pitch technology. Micro LED's “Pioneerâ€, with the breakthrough of the key technologies of Mini LED products – four-in-one package and COB Dengzhuang, Mini LED in high-end commercial field, family Fields such as theaters are gradually accelerating application penetration, which can be said to be the current product trend with application prospects.
The ultra-high-definition LED industry chain continues to mature, driving new opportunities for industry development
Compared with the traditional LED display industry, the ultra-high-definition LED display products represented by Mini / Micro LED technology have obvious advantages in brightness, color, reliability, large-size display, etc., and can form competitive products such as liquid crystal and DLP splicing screen. Quick replacement, it is understood that in the conference room, monitoring display and other fields, the penetration rate of LED products is close to 20%, and the huge market potential also brings new opportunities for industrial development.
It is an opportunity as well as a challenge. At this stage, Micro LEDs cannot reduce the cost of huge transfer, repair, and inspection in a short period of time. Therefore, large-scale high-end commercial display products have become the development direction of most manufacturers. In addition to the above-mentioned Samsung's main WALL accident, there are SONY's change strategy to create a spliced ​​display CLEDIS; LG's exhibited Micro LED display products. Under the leadership of these international “giantsâ€, the Micro LED large-size display application we have seen so far has already had the appearance of mainstream products in the future.
SONY set in Japan 16K4K CLED display
Of course, if it is only to replace the existing technologies such as LCD and OLED, it is of little significance, because OLED, LCD and so on have relatively mature technologies and markets. Therefore, the focus of Micro LED should be "combining its own new state display to develop products and solutions that have not yet appeared in the market and solve market pain points", in order to truly realize the market explosion in the future and get rid of the traditional Red Sea market.