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Shaanxi Steam is honored to be the only 'Chinese Enterprise Marketing Innovation Award-Best Marketing Communication Innovation Award' in heavy truck industry
Beijing, December 16, 2008 /PRNewswire-Asia/ -- Recently, the "2008 China Enterprise Marketing Innovation Award" held a grand award ceremony in Beijing. After unanimous approval by the jury and experts, it has undergone multiple rounds of selection. Shaanxi Automobile has emerged as the only company in China's heavy truck industry that has won this award, again demonstrating Shaanxi Automobile's leading position in marketing innovation.
The "China Enterprise Marketing Innovation Award" was initiated by the "Influence of Sales and Marketing", the most influential media in China's marketing field. CCTV, Phoenix Satellite TV, Sina.com and other well-known media jointly organized the most authoritative marketing award competition in China. Since then, there have been well-known companies including Lenovo, China Mobile, and Samsung that have received marketing innovation awards.
According to experts from the judging panel, Shaanxi Automobile has been able to win this award because Shaanxi Auto Heavy Duty Truck Co., Ltd. has established a commanding position in the brand innovation of the domestic heavy truck industry.
Shaanxi Auto is one of China's top 500 companies and is also an important production base for commercial vehicles in China. It owns the best gold industrial chain in Germany's MAN, Cummins, Weichai Engines, Fast Transmission, Hande Axle and other auto industries. The world brand, the three Chinese brand names, form a complete industrial system from technology to R&D, from supply to production, from sales to service, and from domestic to international, laying a solid foundation for product quality.
And "create maximum value for the user" is Shaanxi Automobile's marketing concept. In 2006, Shaanxi Automobile released the first “Brand Declaration†in China’s heavy truck industry at the Great Hall of the People, creating a brand era for heavy trucks in China. In 2007, Shaanxi Automobile upgraded its customer service to the level of caring. In conjunction with international consulting company Xinhuaxin, it issued the “Blue Paper on the Current Status of Truck Drivers in China†and initiated and organized the first “China Truck Drivers Festivalâ€. Deep respect for the respect and industry. In 2008, Shaanxi Automobile initiated the “China Truck Driver Song†campaign to promote the continued care of the 13 million truck drivers in the whole society, so that a group received the attention and respect of the society. Shaanxi Automobile also became the birthplace of Chinese truck culture. As Shaanxi Automobile sparked the continuous concern of the whole society for truck drivers, a relatively vulnerable group, the Shaanxi Auto brand has become more popular among truck users and has formed a good brand reputation in the market.
In 2006, the production and sales of Shaanxi Heavy Duty Trucks reached 30,000 units. In 2007, the production and sales exceeded 60,000 units. The market growth rate again ranked first in the country. For the first time in 24 consecutive months, the industry’s growth rate was exclaimed by the industry as “Shaanxi Gas Speedâ€. In 2006, the first fuel-efficient heavy truck developed by Shaanxi Auto was successfully listed, leading the industry to a new trend of fuel-efficient heavy trucks. In the third national era that began in 2008, Shaanxi Automobile, which had already developed the National 3 products as early as 2004, took the lead in developing the second-generation triple-fuel-saving country card, and was hailed as the spokesperson for China’s “fuel-saving heavy truckâ€. The data is the best evidence of Shaanxi Automobile's marketing innovation. These data not only shocked the industry, but also fueled the fuel economy storm across the country. In order to adapt to the user's complex and changeable transportation environment, Shaanxi Auto will soon launch a super-economized 09 national triple card to create a new era of “smart fuel economyâ€. Nowadays, cracking the marketing password of Shaanxi Auto has become a topic jointly discussed by the heavy truck industry and even the entire automotive industry. It has won the "2008 China Enterprise Marketing Innovation - Best Marketing Communication Innovation Award" and Shaanxi Automobile is well-known.
company profile
Top 500 Chinese Enterprises, the 32nd largest among China's top 500 machinery enterprises;
The only designated heavy military off-road vehicle production base in China after comparative tests, the cradle of China’s heavy military off-road vehicles; twice participated in the National Day grand military parade on the 35th and 50th anniversary, the vibration of our country, and our military force, subject to the State Council and the Central Military Commission Many awards; China's first batch of vehicle and component export bases; Shaanxi Automobile Group's Shanka Heavy Truck and Hande Axle both become Chinese famous brands; Hande Axle Technology exports to foreign countries to fill China's automotive technology exports Blank; owns state-level automotive technology center, postdoctoral mobile station, master key technologies for heavy-duty vehicles and heavy-duty axles.