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This year's "3·15" shocked exposure of "European Floor", a brand known as a German classic for 100 years, was confirmed to be an "international joke." “European Code of Disturbances†reminded the writer of the current state of the domestic auto market: While Chinese autos (especially commercial vehicles) have swaggered under the theme of “independent autonomyâ€, some dissonant sounds have emerged.
A few days ago, domestic light truck industry appeared products such as “European light trucksâ€. Consumers who wanted to buy light trucks seemed to increase the problems faced by consumers of passenger cars overnight—whether they were buying European cars or Japanese cars. ? This phenomenon may seem reasonable at first glance. Actually, the ferocious "European light truck" is only a "European car!"
Light trucks come to Europe and Japan?
Is there a difference between European and Japanese light truck products? The answer is of course negative. Because the market demand of trucks in European countries is very different from that of Asia, the transportation function of light trucks in Europe is replaced by CargoVan (such as domestic familiar Iveco and Transit models are used as passenger and cargo dual-use), and “European light trucks†are in Europe. It did not exist, but did not expect to be carried forward in China! Therefore, it should be no exaggeration to say that "European light trucks" are "European light trucks."
At present, the "European light trucks" on the market prove that one of the main arguments of "European descent" is the "joint development of BOSCH and AVL." The insider knows that this so-called "joint development" is only to make it relatively backward. The engine adapts to the increasingly stringent national emission standards. If this is considered to be a joint development, it is estimated that most of the domestic manufacturers are independently developed by European and American companies such as BOSCH, AVL, Delphi, etc., and the entire country is “European car†and “US Department car". Of course, there are also two light-duty trucks using European technology in China, but they are far from being "systems." These two vehicles are Iveco's Europa (including the previous generation of Iveco also has light trucks), Jiangling Transit is also a truck model 10 years ago, but these two European technology light trucks are basically the transformation of its light passenger products Products are not widely circulated in the market.
Not only is the "European Light Truck" out of nothing but the "Japanese Light Truck" does not exist. Although many of China's light trucks have their origins in Japanese technology, the vast majority of China's light trucks have embarked on a step-by-step imitation phase and have developed products that are highly adaptable to Chinese roads, regulations, and consumer habits. Therefore, if it must be divided into "family", then said "in the light truck" should be relatively accurate.
Chinese light trucks do not need to climb "international relatives"
Since China's re-entry into the WTO in 2001, it has been predicted that China's accession to the WTO will impact the Chinese auto industry. However, reviewing the five years after China's accession to the WTO, the domestic automobile market, especially the commercial vehicle market, has not only been hit by the Chinese auto market, but has also grown vigorously. Especially in the field of light commercial vehicles, almost all independent brands occupy the entire domestic market, not only that, but also began to step out of the country, becoming the main force of domestic vehicle exports. The competitiveness of China's light trucks has even surpassed that of foreign brands. This has been inseparable from the past 20 years in which many light truck manufacturers are trying their best to seek China's autonomy of light trucks. Jianghuai Automobile has become a well-known light truck manufacturer in China through its own endeavors from a chassis manufacturer in the past; Dongfeng Motor, with its long history of truck production and strong corporate strength, still maintains its important position in the light truck market; Jiangling Motors develops itself through its own Enterprising, after absorbing the Isuzu technology and Ford management experience, the development of independent JMC brand and so on are all very successful examples. At present, China's own-brand light trucks not only have domestic sales far exceeding the “foreign brandsâ€, but also export a lot to foreign countries. China's light trucks have already had enough strength and confidence to occupy a place in the global automotive industry. Why do they want to advocate the "European" or "Japanese" light trucks?
Manufacturers vigorously publicized that this “European light truck†utilizes the consumer’s ethos of loyalty. If they are genuinely genuine, it is not a mistake to vote for it. The problem is that Pan’s “international relatives†are far-fetched. This is an insult to consumer intelligence. Problem! The China's auto light industry, where the autonomy road has become wider and wider, should be the pride of the Chinese auto industry. We also call on the Chinese people here to not let the Chong Yang psychology be exploited by certain tricky businesses and allow us to jointly thrive for our own brands. Create a healthy and orderly market environment.