In Huaxia, only four brands in the region have entered the world's top 500 brands, which is not only the paradox of the company, but also the paralysis of the Chinese people. Because the brand is not just a symbol, it is a symbol. Entering the world top 500 brands is a kind of honor, and it is also the world's recognition of economic strength and product quality. Therefore, to be a big brand country is the expectation of the people, and it should be the pursuit of the company.
To be a big brand country, we should first understand where the defects are. Bo Xilai, Minister of Commerce, pointed out that there are four main drawbacks in China's current brand cultivation and development: lack of incentives for enterprises, lack of competitive environment in the market, lack of a government policy system, and lack of development atmosphere in the society. There are four major drawbacks that show that China has not really established a brand awareness, or that China has not put the development of brand strategy into the agenda.
However, after all, our country is a big manufacturing country, and the lack of brand is always not a glorious thing, but also affects the competitiveness and the share of our products in the world market. The importance of the brand, China's high-level has realized. The Ministry of Commerce and the Ministry of Finance plan to spend 700 million yuan next year to promote self-export brand strategy, provide necessary policy support for brand enterprises, support enterprises to develop their own brand building, support brand-name companies to participate in famous exhibitions, advertise in target markets, and set up marketing Institutions, improve after-sales service system and expand marketing channels, and strive to support the company's efforts to strengthen the brand name.
However, to be a big brand country, only the government's efforts are not enough, because the company is the main body of stronger and bigger brands. However, the reality has made it impossible for us to give full marks to companies. There are people in the company who have been deceived by fraudsters, and those who resort to falsification have problems, and it is common to ignore quality of products in heavy packaging. Even companies with famous brands do not pay attention to protecting their own brands, such as the lack of independent research and development investment, the concept of intellectual property rights is indifferent. At present, China's 50 most famous brand trademarks have an unregistered rate of up to 50% overseas. Enterprises do not work hard. Brand power is always a dream.
At present, there are more than 170 kinds of products in China that rank first in the world. It should be said that there are sufficient conditions and possibilities for establishing a brand power. It is undoubtedly a good thing for the country and the people to enter the military from a big manufacturing country to a big brand. Therefore, we should make up for it quickly and let enterprises, markets, governments, and the community work hard to make national brands bigger and stronger.
From the National Conference on the Construction of Independent Export Brands held at the end of last year, it was reported that although China has become the third largest trading nation in the world, only 4 out of the “World Top 500 Brands†in 2005 were in China. At present, there are more than 170 kinds of products in China that rank first in the world, but there are few world-class brands. Some media commented that China is a typical 'manufacturing country and brand small country'.