According to JAC, JAC commercial vehicles (light trucks, heavy trucks and passenger car chassis) sold more than 138,000 vehicles in the first half of this year, an increase of 52% year-on-year, and the growth rate was much higher than the industry average. Sales of light trucks totaled 114,400, an increase of 46% year-on-year; sales of heavy trucks were nearly 13,000, an increase of 136% year-on-year; and chassis sales were 11,800, an increase of 59% year-on-year, both exceeding half of the 2010 target.

It is worth mentioning that, in the first half of the year when most of the auto makers failed to complete the scheduled sales target at the beginning of the year, the JAC commercial vehicle has completed 58% of the annual sales target, which is a successful impact on 240,000 commercial vehicles and light trucks. It laid a good foundation for the advancement of over 1 million cars.

The person in charge of the JAC Commercial Vehicle Company stated: “First of all, thanks to the good market environment in the country and the booming logistics industry. For JAC, the structurally adjusted JAC commercial vehicle has produced new growth in the new year. The light truck's good luck family products, Shuailing high-end light trucks increased in volume, heavy trucks in the tractor's breakthrough and self-produced engine chassis sales, together will JAC commercial vehicle sales in the first half to a new high.

Structural adjustment fosters new growth
In recent years, with the rapid development of logistics and transportation, the market has become increasingly demanding for the differentiation of logistics vehicles. JAC Light Cards, while ensuring the original market share, fully integrated into the three major product lines of the Luck Family, Jianghuai Bell, and high-end light trucks and nine sub-brands in response to the logistics needs and characteristics of consumers in different markets. The high-end and high-end light truck market has formed a diversified product structure ranging from short-distance to medium-to-long-distance, rural to urban, inter-city and individual transportation to large group logistics. Since the first half of this year, the sales volume of the good luck series with flagship economy light trucks has exceeded 40,000 units in the first half of the year, showing a high degree of recognition in the market; the growth rate of high-end light trucks is also very rapid. Sales exceeded 8,000 units in the first half of the year, including sales for the month of April. Breakthrough 2000 vehicles.

After entering 2010, while maintaining the advantages of trucks, JAC has perfected its product range of tractors and special vehicles to meet the needs of long-distance transportation users. Sales in the first half of this year have surpassed last year's full year, showing that JAC has a huge market potential.

With the rich and differentiated positioning of products, the further subsidence of sub-net sales and sales networks has also provided a vast space for the sales of JAC. At present, there are 160 4S stores, 500 first-tier dealers, 800 distributors, and 1,100 service stations across the country and they have established strategic cooperation with mainstream passenger car factories and refitting companies to provide all-round sales and spare parts for users. Service, information feedback integrated marketing functions, formed a "comprehensive deep-cultivation, three networks (sales network, service network, spare parts network) linkage, system operations" pattern, a good solution to the difficulty of repair, spare parts purchase is difficult, the service is not in place Case.

Improve product, sub-net sales, and triple-network linkage. This series of structural adjustments has cultivated new growth points in the subdivided markets such as light trucks, heavy trucks, and passenger car chassis, effectively propelling the JAC commercial vehicle “better and faster”. development of.

Converging millions to build brand influence
Gu Dehua, general manager of Jianghuai commercial vehicle light truck marketing company, said: Whether it is good luck, Jianghuai bell or handsome bell, the difference is only positioning, and does not change the quality because of different prices. Nowadays, there are no shortage of JAC users and millions of “Jianghuai Village” and “Jianghuai Town” in the domestic light truck market. These facts are the best interpretation of the brand concept of “Good Quality, Good Quality and Good Quality” of JAC commercial vehicles.

In 2010, JAC Commercial Vehicles explained its superior quality through rich brand activities. Continuing last year's relay of the Jianghuai light truck brand in Qian County, this year's theme of "Good luck leads and good micro-runnership" has further traveled throughout China, taking root in the county market. JAC heavy trucks are not afraid of expedition difficulties, and are leading the finances to lead Fugal. “The activity has established a unique quality impression of JAC in the terminal; under the general environment of accelerating urbanization in China, the JAC bus chassis has opened up another way and cooperated with the bus manufacturers to carry out the “Ten Provinces and 100 County Tour Shows” and penetrated into county and city passenger transport companies to understand users. demand. This novel model was warmly welcomed by urban passenger transport users. JAC's self-produced engine chassis has significantly increased its share of the urban passenger transport market.

Looking forward to the second half of the year, the domestic economic situation continues to improve, and the purchasing potential of the light truck market remains the same. The light truck market can be described as having unlimited potential under the policies of “cars going to the countryside” and “replacement for the old”. The JAC commercial vehicle will take the opportunity of millions of light trucks off the assembly line to enhance consumer confidence in its products and demonstrate the power of millions of products. At the same time, the N721 high-end light trucks for customers such as fast transportation and professional transportation have also entered the down-counting phase, and its emergence will certainly help JAC to achieve new breakthroughs in the high-end light truck market.

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